China's pet products seize the market
- Categories:INDUSTRY INFORMATION
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- Time of issue:2022-04-06
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(Summary description)The emergence of a large number of pet food and the formation of pet products market originally belong to the economy of developed countries such as Europe and the United States. China is in a developing country, and its life is amazing. With the continuous development of China's economy, the improvement of people's living standards, the formation of pet culture and other factors, the wind of pets has also appeared in some developed areas of our country. A large number of wealthy people have become the main body of pet consumption. These people either treat pets as their family and friends, some people use them to advertise their lives, and some people are in pursuit of fashion. The growth of pets has driven the development of pet products, and the coverage area is becoming wider and wider.
Consumption characteristics of China's pet market
Since the pet industry swept China, the pet economy has been in a state of continuous development. So far, it has been running in for decades, but there is still no complete series in this industry. The reason why China's pet market has been brewing for a long time is closely related to the Chinese pet consumption culture. Although modern people's thoughts have changed and the viewpoint of pet raising is taking shape step by step, the consumption of pet raising is in contradiction with China's saving tradition, followed by the contradiction between people's hard work and leisure life. Western countries pay attention to spiritual and cultural entertainment, so there are many ways of entertainment and a wider range of influence. But it is different in China. Many rich people do not regard leisure and entertainment as an important part of their lives, and their way of leisure and entertainment is relatively simple. Therefore, China's pet products market needs to make pet consumption culture and shape a good image of pursuing leisure life quality. Treat pet products as cultural industry and leisure and entertainment industry to stimulate consumer awareness and market recognition.
Development status of domestic pet products
As the head of the pet industry, pet products have successfully attracted a large number of entrepreneurs. There are more than 4000 pet enterprises in China. Only about 10% of large and medium-sized enterprises with fixed assets of 10 million ~ 50 million yuan, and 90% of small enterprises with fixed assets of less than 10 million yuan. The vast majority of these enterprises are private enterprises. Due to the late start of China's pet industry and the immature development of the domestic market, the products are basically exported. The export mode is mostly drawing and sample processing, which is mainly exported to the markets of European and American countries with relatively rich lives. The main pet products exported are labor-intensive products. In recent years, with the continuous rise of the domestic pet market, people's income and consumption have gradually increased, and the concept of pet keeping has gradually changed. The domestic market has also begun to attract the eyes of domestic and foreign pet products manufacturers.
Pet products marketing strategy
The development of pet products is inseparable from the pet consumption market. After all, pet products are only a branch of the pet industry. Therefore, we should pay close attention to the overall situation and development prospect of pet market consumption. First, we should change people's traditional thinking, deepen pet consumption culture and pursue high leisure life quality. Second, close the relationship with the pet consumption market and have a comprehensive understanding of pet stores, pet hospitals and pet beauty shops, because many of the current pet products industry depend on these stores. If it is the initial stage of pet products investment, considering the lack of understanding of the market and some risks, you can cooperate with these stores and come out independently. Third, focus on brand marketing strategy. Brand is the soul of enterprise existence and has great influence in the hearts of consumers.
The pet industry develops relatively late, and there are huge potential opportunities to be improved and tapped. As the head of the pet industry, pet products have immeasurable development potential in the future. With the development of living standards and the improvement of material life, people will continue to increase with the demand for pet products in the next five years, which paves the way for the huge pet economy.
China's pet products seize the market
(Summary description)The emergence of a large number of pet food and the formation of pet products market originally belong to the economy of developed countries such as Europe and the United States. China is in a developing country, and its life is amazing. With the continuous development of China's economy, the improvement of people's living standards, the formation of pet culture and other factors, the wind of pets has also appeared in some developed areas of our country. A large number of wealthy people have become the main body of pet consumption. These people either treat pets as their family and friends, some people use them to advertise their lives, and some people are in pursuit of fashion. The growth of pets has driven the development of pet products, and the coverage area is becoming wider and wider.
Consumption characteristics of China's pet market
Since the pet industry swept China, the pet economy has been in a state of continuous development. So far, it has been running in for decades, but there is still no complete series in this industry. The reason why China's pet market has been brewing for a long time is closely related to the Chinese pet consumption culture. Although modern people's thoughts have changed and the viewpoint of pet raising is taking shape step by step, the consumption of pet raising is in contradiction with China's saving tradition, followed by the contradiction between people's hard work and leisure life. Western countries pay attention to spiritual and cultural entertainment, so there are many ways of entertainment and a wider range of influence. But it is different in China. Many rich people do not regard leisure and entertainment as an important part of their lives, and their way of leisure and entertainment is relatively simple. Therefore, China's pet products market needs to make pet consumption culture and shape a good image of pursuing leisure life quality. Treat pet products as cultural industry and leisure and entertainment industry to stimulate consumer awareness and market recognition.
Development status of domestic pet products
As the head of the pet industry, pet products have successfully attracted a large number of entrepreneurs. There are more than 4000 pet enterprises in China. Only about 10% of large and medium-sized enterprises with fixed assets of 10 million ~ 50 million yuan, and 90% of small enterprises with fixed assets of less than 10 million yuan. The vast majority of these enterprises are private enterprises. Due to the late start of China's pet industry and the immature development of the domestic market, the products are basically exported. The export mode is mostly drawing and sample processing, which is mainly exported to the markets of European and American countries with relatively rich lives. The main pet products exported are labor-intensive products. In recent years, with the continuous rise of the domestic pet market, people's income and consumption have gradually increased, and the concept of pet keeping has gradually changed. The domestic market has also begun to attract the eyes of domestic and foreign pet products manufacturers.
Pet products marketing strategy
The development of pet products is inseparable from the pet consumption market. After all, pet products are only a branch of the pet industry. Therefore, we should pay close attention to the overall situation and development prospect of pet market consumption. First, we should change people's traditional thinking, deepen pet consumption culture and pursue high leisure life quality. Second, close the relationship with the pet consumption market and have a comprehensive understanding of pet stores, pet hospitals and pet beauty shops, because many of the current pet products industry depend on these stores. If it is the initial stage of pet products investment, considering the lack of understanding of the market and some risks, you can cooperate with these stores and come out independently. Third, focus on brand marketing strategy. Brand is the soul of enterprise existence and has great influence in the hearts of consumers.
The pet industry develops relatively late, and there are huge potential opportunities to be improved and tapped. As the head of the pet industry, pet products have immeasurable development potential in the future. With the development of living standards and the improvement of material life, people will continue to increase with the demand for pet products in the next five years, which paves the way for the huge pet economy.
- Categories:INDUSTRY INFORMATION
- Author:
- Origin:
- Time of issue:2022-04-06
- Views:0
The emergence of a large number of pet food and the formation of pet products market originally belong to the economy of developed countries such as Europe and the United States. China is in a developing country, and its life is amazing. With the continuous development of China's economy, the improvement of people's living standards, the formation of pet culture and other factors, the wind of pets has also appeared in some developed areas of our country. A large number of wealthy people have become the main body of pet consumption. These people either treat pets as their family and friends, some people use them to advertise their lives, and some people are in pursuit of fashion. The growth of pets has driven the development of pet products, and the coverage area is becoming wider and wider.
Consumption characteristics of China's pet market
Since the pet industry swept China, the pet economy has been in a state of continuous development. So far, it has been running in for decades, but there is still no complete series in this industry. The reason why China's pet market has been brewing for a long time is closely related to the Chinese pet consumption culture. Although modern people's thoughts have changed and the viewpoint of pet raising is taking shape step by step, the consumption of pet raising is in contradiction with China's saving tradition, followed by the contradiction between people's hard work and leisure life. Western countries pay attention to spiritual and cultural entertainment, so there are many ways of entertainment and a wider range of influence. But it is different in China. Many rich people do not regard leisure and entertainment as an important part of their lives, and their way of leisure and entertainment is relatively simple. Therefore, China's pet products market needs to make pet consumption culture and shape a good image of pursuing leisure life quality. Treat pet products as cultural industry and leisure and entertainment industry to stimulate consumer awareness and market recognition.
Development status of domestic pet products
As the head of the pet industry, pet products have successfully attracted a large number of entrepreneurs. There are more than 4000 pet enterprises in China. Only about 10% of large and medium-sized enterprises with fixed assets of 10 million ~ 50 million yuan, and 90% of small enterprises with fixed assets of less than 10 million yuan. The vast majority of these enterprises are private enterprises. Due to the late start of China's pet industry and the immature development of the domestic market, the products are basically exported. The export mode is mostly drawing and sample processing, which is mainly exported to the markets of European and American countries with relatively rich lives. The main pet products exported are labor-intensive products. In recent years, with the continuous rise of the domestic pet market, people's income and consumption have gradually increased, and the concept of pet keeping has gradually changed. The domestic market has also begun to attract the eyes of domestic and foreign pet products manufacturers.
Pet products marketing strategy
The development of pet products is inseparable from the pet consumption market. After all, pet products are only a branch of the pet industry. Therefore, we should pay close attention to the overall situation and development prospect of pet market consumption. First, we should change people's traditional thinking, deepen pet consumption culture and pursue high leisure life quality. Second, close the relationship with the pet consumption market and have a comprehensive understanding of pet stores, pet hospitals and pet beauty shops, because many of the current pet products industry depend on these stores. If it is the initial stage of pet products investment, considering the lack of understanding of the market and some risks, you can cooperate with these stores and come out independently. Third, focus on brand marketing strategy. Brand is the soul of enterprise existence and has great influence in the hearts of consumers.
The pet industry develops relatively late, and there are huge potential opportunities to be improved and tapped. As the head of the pet industry, pet products have immeasurable development potential in the future. With the development of living standards and the improvement of material life, people will continue to increase with the demand for pet products in the next five years, which paves the way for the huge pet economy.
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