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China's pet products seize the market

Categories:INDUSTRY INFORMATION
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Time of issue:2022-04-06
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(Summary description)The emergence of a large number of pet food and the formation of pet products market originally belong to the economy of developed countries such as Europe and the United States. China is in a developing country, and its life is amazing. With the continuous development of China's economy, the improvement of people's living standards, the formation of pet culture and other factors, the wind of pets has also appeared in some developed areas of our country. A large number of wealthy people have become the main body of pet consumption. These people either treat pets as their family and friends, some people use them to advertise their lives, and some people are in pursuit of fashion. The growth of pets has driven the development of pet products, and the coverage area is becoming wider and wider.

Consumption characteristics of China's pet market

Since the pet industry swept China, the pet economy has been in a state of continuous development. So far, it has been running in for decades, but there is still no complete series in this industry. The reason why China's pet market has been brewing for a long time is closely related to the Chinese pet consumption culture. Although modern people's thoughts have changed and the viewpoint of pet raising is taking shape step by step, the consumption of pet raising is in contradiction with China's saving tradition, followed by the contradiction between people's hard work and leisure life. Western countries pay attention to spiritual and cultural entertainment, so there are many ways of entertainment and a wider range of influence. But it is different in China. Many rich people do not regard leisure and entertainment as an important part of their lives, and their way of leisure and entertainment is relatively simple. Therefore, China's pet products market needs to make pet consumption culture and shape a good image of pursuing leisure life quality. Treat pet products as cultural industry and leisure and entertainment industry to stimulate consumer awareness and market recognition.

Development status of domestic pet products

As the head of the pet industry, pet products have successfully attracted a large number of entrepreneurs. There are more than 4000 pet enterprises in China. Only about 10% of large and medium-sized enterprises with fixed assets of 10 million ~ 50 million yuan, and 90% of small enterprises with fixed assets of less than 10 million yuan. The vast majority of these enterprises are private enterprises. Due to the late start of China's pet industry and the immature development of the domestic market, the products are basically exported. The export mode is mostly drawing and sample processing, which is mainly exported to the markets of European and American countries with relatively rich lives. The main pet products exported are labor-intensive products. In recent years, with the continuous rise of the domestic pet market, people's income and consumption have gradually increased, and the concept of pet keeping has gradually changed. The domestic market has also begun to attract the eyes of domestic and foreign pet products manufacturers.

Pet products marketing strategy

The development of pet products is inseparable from the pet consumption market. After all, pet products are only a branch of the pet industry. Therefore, we should pay close attention to the overall situation and development prospect of pet market consumption. First, we should change people's traditional thinking, deepen pet consumption culture and pursue high leisure life quality. Second, close the relationship with the pet consumption market and have a comprehensive understanding of pet stores, pet hospitals and pet beauty shops, because many of the current pet products industry depend on these stores. If it is the initial stage of pet products investment, considering the lack of understanding of the market and some risks, you can cooperate with these stores and come out independently. Third, focus on brand marketing strategy. Brand is the soul of enterprise existence and has great influence in the hearts of consumers.

The pet industry develops relatively late, and there are huge potential opportunities to be improved and tapped. As the head of the pet industry, pet products have immeasurable development potential in the future. With the development of living standards and the improvement of material life, people will continue to increase with the demand for pet products in the next five years, which paves the way for the huge pet economy.

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China's pet products seize the market

Categories:INDUSTRY INFORMATION
Author:
Origin:
Time of issue:2022-04-06
Views:0

Information

Consumption characteristics of China's pet market

Since the pet industry swept China, the pet economy has been in a state of continuous development. So far, it has been running in for decades, but there is still no complete series in this industry. The reason why China's pet market has been brewing for a long time is closely related to the Chinese pet consumption culture. Although modern people's thoughts have changed and the viewpoint of pet raising is taking shape step by step, the consumption of pet raising is in contradiction with China's saving tradition, followed by the contradiction between people's hard work and leisure life. Western countries pay attention to spiritual and cultural entertainment, so there are many ways of entertainment and a wider range of influence. But it is different in China. Many rich people do not regard leisure and entertainment as an important part of their lives, and their way of leisure and entertainment is relatively simple. Therefore, China's pet products market needs to make pet consumption culture and shape a good image of pursuing leisure life quality. Treat pet products as cultural industry and leisure and entertainment industry to stimulate consumer awareness and market recognition.

Development status of domestic pet products

As the head of the pet industry, pet products have successfully attracted a large number of entrepreneurs. There are more than 4000 pet enterprises in China. Only about 10% of large and medium-sized enterprises with fixed assets of 10 million ~ 50 million yuan, and 90% of small enterprises with fixed assets of less than 10 million yuan. The vast majority of these enterprises are private enterprises. Due to the late start of China's pet industry and the immature development of the domestic market, the products are basically exported. The export mode is mostly drawing and sample processing, which is mainly exported to the markets of European and American countries with relatively rich lives. The main pet products exported are labor-intensive products. In recent years, with the continuous rise of the domestic pet market, people's income and consumption have gradually increased, and the concept of pet keeping has gradually changed. The domestic market has also begun to attract the eyes of domestic and foreign pet products manufacturers.

Pet products marketing strategy

The development of pet products is inseparable from the pet consumption market. After all, pet products are only a branch of the pet industry. Therefore, we should pay close attention to the overall situation and development prospect of pet market consumption. First, we should change people's traditional thinking, deepen pet consumption culture and pursue high leisure life quality. Second, close the relationship with the pet consumption market and have a comprehensive understanding of pet stores, pet hospitals and pet beauty shops, because many of the current pet products industry depend on these stores. If it is the initial stage of pet products investment, considering the lack of understanding of the market and some risks, you can cooperate with these stores and come out independently. Third, focus on brand marketing strategy. Brand is the soul of enterprise existence and has great influence in the hearts of consumers.

The pet industry develops relatively late, and there are huge potential opportunities to be improved and tapped. As the head of the pet industry, pet products have immeasurable development potential in the future. With the development of living standards and the improvement of material life, people will continue to increase with the demand for pet products in the next five years, which paves the way for the huge pet economy.

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Previous: How to do a good job of pet health care throughout the year！

Next: Cats need 21 kinds of toys in their life

Previous: How to do a good job of pet health care throughout the year！

Next: Cats need 21 kinds of toys in their life

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Fish tank heating rod originally to be used in this way, knowledge!

Fish tank heating rod is the most commonly used aquarium supplies, used for the water inside the fish tank heating, because of long-term work in the water, and the need for electricity, so usually use must pay attention to safety issues. Precautions for use of fish tank heating rod: 1, fish tank heating rod in the air do not power. Because it heats up so quickly in the air, it can burn a heating rod or break glass or burn your hands. Even after the power is not immediately out of the water, the temperature is very high, also easy to burn and burn the heating rod. 2. Teach children not to touch fish tank heating rods. 3. When changing water, be careful not to expose the heating bar with the water level too low. 4, pay attention to the life of the tank element: it is recommended that the bimetallic strip element should be replaced to use one to two years, because of its internal bimetallic strip with long time, are prone to failure, the relative price also is not very expensive, lest produce unnecessary loss, replace the heating rod can be used to change water heating use. 5. Always observe the heating bar and thermometer. The indicator light of the heating bar does not indicate normal operation, and the water temperature shall prevail. Because the indicator is always on and the heating rod is not working. Of course, there are times when the light doesn't work and the bar is still working, but that's rare. How do I use the fish tank heater Element is how to use a lot of new fish tank doubt, is now on the market of the tank element design is reasonable, for constant temperature Settings, namely only will work when did not reach the set temperature, the temperature reached after will automatically shut down temporarily, so use method is simple, as long as after heating rod set temperature in the tank, after completely submerged to electricity. Tips on how to use fish tank heating rods: 1. Avoid putting it into the water or directly in the heating. Power should be stopped for 5 minutes before taking it out. 2, whether heating or cooling in the temperature regulation should be adopted in a progressive way, to avoid the temperature in a short period of time sudden rise or fall, causing biological and physiological urgency. 3. Keep a spare one for replacement in case of damage. 4, if the heating rod display lamp is always on, be careful, at the same time, to closely observe the thermometer, this may be damaged or will be damaged. 5. If the heating rod is damaged, cut off the power supply of the heating rod before handling, so as to avoid the possibility of electric shock. Does the fish tank heater consume electricity Tank heating rod not always work, as long as to reach the set temperature will automatically shut down, if the tank insulation measures to do good, that will be a lot less heating rod power consumption, so the tank of the basic power consumption is mainly produced by heating rods, other facilities of the power consumption is not high, heating rods and power-hungry, fish tank heating pipes of power consumption is calculate according to the heating time. Generally, when the water temperature is up to or below 20 degrees Celsius, it needs to be heated. Because when using the fish tank heating bar, the water circulation is needed. Therefore, the circulating water will cause heat loss and the heating bar must be used for a long time. Common tank heating rod specifications are 100 w, 200 w, 300 w and 500 w this four kinds of power, so power multiplied by the time of the tank element can be calculated roughly the power consumption, of course, there are many factors that can affect the tank temperature, indoor air temperature, fish tank, aquarium is thermal insulation, such as size, so this approach can only calculate a about electricity. Place fish tank heating rods Fish tank heating rod is one of the essential devices for tropical fish. Tropical fish have a high requirement for water temperature. Therefore, the position of fish tank heating rod directly affects the survival rate of tropical fish and the consumption of household electricity. 1, fish tank heating rods should be placed in a position to avoid direct contact with the glass, also do not bury it in the bottom sand. Because these practices will lead to uneven heat tank glass, easy to break the cylinder. 2, tank heating rods can be inclined to put or flat in the near the bottom of the cylinder position, so the effect of heat dispelling better, because the water will rise after heating, heating of vertically rods, lower rods produced by hot water and the upper part of the great difference in temperature is relatively small, heat transfer will be slowly, it reduces the heating efficiency, prolong the heating time, waste of energy. And the temperature control device is on the top of the heating rod, which will cause the heating rod to stop heating in advance. But it's not a very nice arrangement, so many people prefer to use them v

How to do a good job of pet health care throughout the year！

All the year round, we exchange ideas in turn. Every season has ideas. People who keep pets at home should have special ideas. In spring, everything recovers, the sun shines high, and the weather is warm. Many owners will let their pets "sunbathe" in the sun to get rid of the bad luck accumulated in winter, but long-term exposure will cause great damage to the dog's skin, and strong ultraviolet rays will burn the dog's skin. Therefore, sunshade is the first step of spring health care. When the sun is strong, try to cover the sun with cloth curtains. If it is outdoors, dress the dog. This season is also an active period for fleas. Cats, dogs and pets often go to the outdoor lawn, and fleas have the opportunity to attach themselves to them. Therefore, cleaning work should be done during this period. Defend before the parasite starts its activity. Bacteria are also particularly active at this time. Respiratory diseases are the main diseases in spring, which are mainly transmitted through close contact between people and pets. Especially children often lick their hands after playing with dogs. These are direct transmission routes. Therefore, preventive measures should be taken. In hot summer, pets have abnormal temper. Pay attention to cooling work. As the temperature rises, the metabolism in the pet slows down and starts to be picky about food, resulting in nutritional problems and even physical decline. The owner needs to condition the pet's diet and replace sugar rich food with food containing protein and vitamins. Water is a necessary substance for animals. Due to the continuous rise of temperature, the amount of drinking water for pets increases. It is necessary to ensure sufficient and clean water source, and the pet's tableware should also be cleaned frequently to avoid breeding bacteria. Thick hair is the "natural enemy" of pets in summer. Go to the pet beauty shop to and subtract some hair for pets, but you can't cut too much. Cats and dogs only have sweat glands at the claw pad. In order to help them dissipate heat through sweat glands, they should pay attention to trimming the hair near the claw pad. Many owners simply put their pets in the air-conditioned room when they see that they are uncomfortable with the heat. In fact, this is a very unwise choice. According to the survey and statistics of the pet hospital, most of the dogs who come to the hospital in summer are "air-conditioned diseases". Sunscreen should be paid attention to in summer. Proper sunlight can promote the absorption of calcium by pets. However, long-term exposure to high temperature and hot sun will not only lead to hair color change and skin cancer, but also cause solar radiation. The manifestations of solar radiation are pet irritability, decreased appetite, increased drinking water, red eyes, open mouth breathing, elevated body temperature, and shock death. After the hot summer and cool autumn, the dog's fatigue will be shown, so we should pay attention to the timely provision of nutrition. It's clear and crisp in autumn. The owner should take the pet out for a walk every day to increase the amount of exercise. The dog will be very excited and have an increasing appetite. As in spring, shopping in autumn is easier to depilate, which belongs to the hair changing stage. The owner should pay attention to the cleaning of hair. The climate is getting cooler and pets are easy to catch a cold, so pay special attention after bathing. Especially for puppies, old dogs and indoor dogs, wipe off water and keep warm to prevent colds. In addition, this period is also prone to canine distemper. Its initial symptoms are similar to colds, so we must not take it lightly. In winter, due to the low temperature, dogs are vulnerable to the invasion of cold air, or due to management fraud, ineffective cold prevention and warmth preservation measures, resulting in colds, and severe cases will be secondary to respiratory diseases such as pneumonia and tracheitis. The effective measures for prevention are to move the outdoor kennel to the root of the wall at the leeward and sunny place, and hang a thick cloth curtain at the entrance of the dog to prevent wind intrusion. At the same time, it is also necessary to prevent the occurrence of infectious diseases, and do a good job of vaccination and insect repellent.

China's pet products seize the market

The emergence of a large number of pet food and the formation of pet products market originally belong to the economy of developed countries such as Europe and the United States. China is in a developing country, and its life is amazing. With the continuous development of China's economy, the improvement of people's living standards, the formation of pet culture and other factors, the wind of pets has also appeared in some developed areas of our country. A large number of wealthy people have become the main body of pet consumption. These people either treat pets as their family and friends, some people use them to advertise their lives, and some people are in pursuit of fashion. The growth of pets has driven the development of pet products, and the coverage area is becoming wider and wider. Consumption characteristics of China's pet market Since the pet industry swept China, the pet economy has been in a state of continuous development. So far, it has been running in for decades, but there is still no complete series in this industry. The reason why China's pet market has been brewing for a long time is closely related to the Chinese pet consumption culture. Although modern people's thoughts have changed and the viewpoint of pet raising is taking shape step by step, the consumption of pet raising is in contradiction with China's saving tradition, followed by the contradiction between people's hard work and leisure life. Western countries pay attention to spiritual and cultural entertainment, so there are many ways of entertainment and a wider range of influence. But it is different in China. Many rich people do not regard leisure and entertainment as an important part of their lives, and their way of leisure and entertainment is relatively simple. Therefore, China's pet products market needs to make pet consumption culture and shape a good image of pursuing leisure life quality. Treat pet products as cultural industry and leisure and entertainment industry to stimulate consumer awareness and market recognition. Development status of domestic pet products As the head of the pet industry, pet products have successfully attracted a large number of entrepreneurs. There are more than 4000 pet enterprises in China. Only about 10% of large and medium-sized enterprises with fixed assets of 10 million ~ 50 million yuan, and 90% of small enterprises with fixed assets of less than 10 million yuan. The vast majority of these enterprises are private enterprises. Due to the late start of China's pet industry and the immature development of the domestic market, the products are basically exported. The export mode is mostly drawing and sample processing, which is mainly exported to the markets of European and American countries with relatively rich lives. The main pet products exported are labor-intensive products. In recent years, with the continuous rise of the domestic pet market, people's income and consumption have gradually increased, and the concept of pet keeping has gradually changed. The domestic market has also begun to attract the eyes of domestic and foreign pet products manufacturers. Pet products marketing strategy The development of pet products is inseparable from the pet consumption market. After all, pet products are only a branch of the pet industry. Therefore, we should pay close attention to the overall situation and development prospect of pet market consumption. First, we should change people's traditional thinking, deepen pet consumption culture and pursue high leisure life quality. Second, close the relationship with the pet consumption market and have a comprehensive understanding of pet stores, pet hospitals and pet beauty shops, because many of the current pet products industry depend on these stores. If it is the initial stage of pet products investment, considering the lack of understanding of the market and some risks, you can cooperate with these stores and come out independently. Third, focus on brand marketing strategy. Brand is the soul of enterprise existence and has great influence in the hearts of consumers. The pet industry develops relatively late, and there are huge potential opportunities to be improved and tapped. As the head of the pet industry, pet products have immeasurable development potential in the future. With the development of living standards and the improvement of material life, people will continue to increase with the demand for pet products in the next five years, which paves the way for the huge pet economy.

Cats need 21 kinds of toys in their life

oft and agile body, flexible claws, large and strong fangs and excellent vision and hearing make meow people natural hunters. They are smart and alert, and they yearn for freedom. However, as a domestic animal, cats now have no chance to show their hunter attributes. They can only pass the time by sleeping and dazing. 　　随着人们对猫咪了解的深入，开始有主人为自家的主子准备一些玩具，帮助它们释放天性和本能，但是却发现买回去的玩具很少能引起猫咪的兴趣，许多玩具猫咪玩一两天也就不会去碰了。　　只有猎物，没有玩具　　之前我们已经提过，猫咪是天生的猎手，所以在猫的世界里，没有玩耍的概念，更没有玩具这种东西存在。所有在我们人类看来是娱乐的行为，其实都是猫咪在做狩猎训练。因为猫咪是独居动物，而且体形较小，所以它们在大自然中的狩猎成功率非常低。只有通过不断地练习自己的狩猎技巧，提高狩猎的成功率才能在大自然中生存下去。曾有研究表明，大部分猫科动物每天要花至少8个小时的时间来练习狩猎的技巧。　　虽然现在大部分猫咪并不存在生存的压力，但是这种血液中的本能还是一代代传承了下来。所以给猫咪挑选玩具是一定要注意符合它们的本能，即为它们挑选的玩具一定要更像是它们在自然界能够捕猎到的猎物。　　这种玩具一般都具有以下三个特点：　　第一，玩具必须是可以移动的，这样猫咪才会将它们当成猎物。　　第二，玩具表面覆有羽毛或者皮毛，这样的外表更贴近那些猫咪在大自然中能够捕杀到的猎物，更能引起猫咪的注意。　　第三，猫咪喜欢的气味。猫科动物对气味是十分敏感的，所以主人在选择玩具时可以考虑那些将猫咪喜欢的气味融入到玩具中的产品，如猫薄荷或者苜蓿。　　目前，市面上的猫玩具种类繁多，但是能够将这三种特点融入到玩具中的产品并不多，大多只具备一到两种。所以主人们可以根据自家猫咪的性格特点尝试不同特性组合的玩具，如皮老鼠(会移动+表面覆有皮毛)、填食玩具(会移动+猫咪喜欢的气味)等等。　　此外还需要注意的是猫玩具一定要坚固，能经得起猫咪的抓、咬、拍及猛扑，那些容易脱落的玩具很容易被猫咪误食，发生意外。　　怎么玩猫玩具? 　　虽然猫玩具的种类万万千千，但是就使用方法而言大概可以分成三种类型：　　第一种是互动型，即需要主人与猫一起玩的玩具，如逗猫棒、手持激光灯都是比较典型的互动型猫玩具。　　第二种是自娱自乐型，就是不需要借助其他人，猫咪自己就可以玩的玩具，比如皮老鼠、猫台、电动球等等。这种玩具比较适合那些上班族或者没有太多时间陪猫咪玩耍的主人。　　第三种是自动运行型，这种类型的玩具就是可以通过自己移动吸引猫咪注意力的玩具。我们通常所见的电动逗猫棒和轨迹球就是这个类型的玩具。　　三种类型的玩具各有千秋，各位主人可根据自己家庭的情况和猫咪的性格特点选择不同的玩具。第一类互动型玩具适合那些不是很繁忙，有时间和猫咪玩耍的家庭。第二类和第三类玩具则适合那些上班族或者没时间陪猫咪的家庭。　　此外，在使用互动性玩具的时候，主人需要注意的是使用玩具的方法，因为玩具在主人和猫咪的眼里可能是不同的。所以就需要主人要学会采取适合自己家猫咪的方式，正确引导猫咪使用玩具。可以根据玩具不同的性质和猫咪平时的习性，有针对的采取措施，吸引猫咪的注意力。比如逗猫棒，我们可以利用逗猫棒来模仿出蛇、鼠等动物的运动方式，以此激发出猫咪的捕猎天性。　　喜新厌旧的喵星人　　猫咪是一种好奇心非常强的动物，喜欢新鲜感，非常地喜新厌旧。国内著名的宠物训练师何军曾经在一次讲座中提到，猫咪的一生需要21种不同的玩具，也正是基于猫咪的这种特点。如果只准备一个玩具是没有办法满足喵星人的。　　嘟嘟的建议是每天至少给猫咪三种不同的玩具让它练习“狩猎”，每周至少保证玩具的种类不重样。而且每种玩具不能让猫咪一次玩太长的时间，最好让猫咪玩一个玩具的时间不要超过十分钟，这样就能保持猫咪对于玩具的兴趣。　　其实不只是猫咪，许多经过人类驯化后成为宠物的家养动物其实都或多或少的保留了一些曾经的本能，只是生活的环境压抑了它们的这部分本能。所以宠物主人们在日常生活中要从它们的视角出发考虑问题，在条件允许的情况下释放它们的本能，这样它们才会更自如、更舒适地享受生活。